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Kotler, P.J. (2009). Marketing Management (13th ed.). New York: Prentice Hall.
There are two major projects for this course.
First, you will write a 7-9 page research paper exploring, in depth, a marketing topic.
Second, working in teams, you will develop and present a comprehensive marketing plan for a new product or service.
The ASAP Writing Center is a great resource and can assist you with your writing. To get feedback on your writing, you can e-mail your paper to the Writing Center, email@example.com, as an attachment. Be sure to indicate when you need it because there is a 48 hour turn around time. Your corrected paper will be returned via e-mail.