Kotler, P.J. (2009). Marketing Management (13th ed.). New York: Prentice Hall.
There are two major projects for this course.
First, you will write a 7-9 page research paper exploring, in depth, a marketing topic.
Second, working in teams, you will develop and present a comprehensive marketing plan for a new product or service.
If you would like to visit the Writing Center in person, it is best to make an appointment first. You can do so by following these instructions or following this path through KC Portal:
KC Portal > WebAdvisor > Students > Academic Profile > Student Success and Tutoring > "Get Assistance" > Student Services > Writing Center
Writing Center hours are 8:00-4:30 Monday-Friday, evening hours Tuesday and Thursday until 7 p.m. We have student consultants available outside of regular hours. Walks-ins welcome!
To get feedback on your writing, you can e-mail your paper to the Writing Center at firstname.lastname@example.org.
Your corrected paper will be returned via e-mail usually within 24 hours during the week. However, you will need to allow 48 hours on the weekend, since they are not open during the weekend.
You can call the Writing Center at this number: 315-279-5108
If you need extra help with your formatting and citations, you can also email the librarians at email@example.com for guidance.