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MGT 550: Marketing for Managers: Help

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IT Services

To access Lightner Library's online resources from home, you must have a Keuka College user name and password. This information was given to you at registration. If you have forgotten your password and need to reset it, or if you want to change your password, you can do it yourself through IT Service's self-help page. If you would like to talk with a person, IT Services is open Monday through Friday, 8:30 am - 12:30 pm, 1 pm - 4:30 pm, 315-279-5217.

Required Textbooks

Kotler, P.J. (2009). Marketing Management (13th ed.). New York: Prentice Hall.



There are two major projects for this course.

First, you will write a 7-9 page research paper exploring, in depth, a marketing topic.

Second, working in teams, you will develop and present a comprehensive marketing plan for a new product or service.

ASAP Writing Center

The ASAP Writing Center is a great resource and can assist you with your writing. To get feedback on your writing, you can e-mail your paper to the Writing Center,, as an attachment. Be sure to indicate when you need it because there is a 48 hour turn around time. Your corrected paper will be returned via e-mail.

Subject Guide

Linda Park's picture
Linda Park
(315) 279-5208