Kotler, P.J. (2009). Marketing Management (13th ed.). New York: Prentice Hall.
There are two major projects for this course.
First, you will write a 7-9 page research paper exploring, in depth, a marketing topic.
Second, working in teams, you will develop and present a comprehensive marketing plan for a new product or service.
If you would like to visit the Writing Center in person, it is best to make an appointment first. You can do so by visiting their website. However, walk-ins are also welcome! You can also set up a virtual chat by emailing firstname.lastname@example.org.
To get feedback on your writing, you can upload your paper to the Writing Center at this link: http://keuka.mywconline.com/. Your paper will be returned within 48 hours with comments and suggestions added.
You can call the Writing Center at this number: 315-279-5108
If you need extra help with your formatting and citations, you can also email the librarians at email@example.com for guidance.
For a quick check-over of your APA format and citations, you can also email your paper to a librarian: April Higgins at firstname.lastname@example.org.
The Writing Center has also provided several resources on their website, including an APA Template for Microsoft Word and a concise guide for all things about writing. See the links below for these.