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MGT 550: Marketing for Managers: Help

Ask for help

You can e-mail all the reference librarians at refhelp@keuka.edu.

Required Textbooks

Kotler, P.J. (2009). Marketing Management (13th ed.). New York: Prentice Hall.

 

Projects

There are two major projects for this course.

First, you will write a 7-9 page research paper exploring, in depth, a marketing topic.

Second, working in teams, you will develop and present a comprehensive marketing plan for a new product or service.

Writing Help

Writing Help

The Writing Center is a great support service for students, which can help you improve your writing skills. You can also check out their pages on KC Portal and Facebook

If you would like to visit the Writing Center in person, it is best to make an appointment first. You can do so by visiting their website. However, walk-ins are also welcome! You can also set up a virtual chat by emailing writinghelp@keuka.edu.

To get feedback on your writing, you can upload your paper to the Writing Center at this link: http://keuka.mywconline.com/‚ÄčYour paper will be returned within 48 hours with comments and suggestions added.

You can call the Writing Center at this number: 315-279-5108

If you need extra help with your formatting and citations, you can also email the librarians at refhelp@keuka.edu for guidance.

For a quick check-over of your APA format and citations, you can also email your paper to a librarian: April Higgins at ahiggins@keuka.edu.

The Writing Center has also provided several resources on their website, including an APA Template for Microsoft Word and a concise guide for all things about writing. See the links below for these.

Subject Guide

Linda Park's picture
Linda Park
Contact:
(315) 279-5208